My review of bridal shops in Edmonton

I’m getting married next summer and I’m super stoked. We started planning the wedding a few months ago and things are going great. The major things we wanted to knock off our to-do list first were: the ceremony and reception venues, foods, and my wedding dress. Shopping for a wedding dress in Edmonton really made me realize how the quality of ‘customer service’ in general has gone down the drain over the years. I’m rating the stores where I shopped for my wedding dress in Edmonton based on two things: customer service and their process.

When it comes to shopping, I often know exactly what I want and I’m very decisive about making a final decision. Because I value my time very much and I don’t like to waste other people’s time either, I researched and made a list of 11 bridal shops in Edmonton that I wanted to check out. I also made a list of criteria for my wedding dress to help the shopping process move along smoothly so I’m not wasting anyone’s time and vice-versa. Here’s a list of the stores I went to and my criteria.

Store Criteria
ABC Bridal
  • $800-$1,500
  • Sexy back
  • Fitted
  • Lace
  • Long

Dislikes:

  • Studs or jewels/blingy/shiny
  • One shoulder
Bridal Debut
Career Girl Bridal
Crystal’s Bridal
David’s Bridal
Delica Bridal
Gemini Bridal
Novella Bridal Shop
Pure Bridal
The Bridal Boutique
The Bridal & Tuxedo House

The most important criteria to me was ‘sexy back’. I wanted a sexy back wedding dress not just any type of ‘open back’ wedding dress. And I made sure to let the staff at each store know that. Here are my ratings based on each store’s customer service and process for soon-to-be brides looking for their dress, ‘the one’.

ABC Bridal
Customer Service: 8
Process: 3
When I make an appointment for something and you book me in for a specific time slot, I expect that to mean something. It was like a zoo when I got to ABC Bridal. There were several soon-to-be brides everywhere and bridesmaids who were also looking for dresses. The staff that gave me pins to put on any dress I liked so they can bring that dress for me to try on. But the space was just one open area with a few dress racks. I was almost bumping into people trying to maneuver around them just so I could see if there was anything I wanted to pin. I tried on about 7 dresses at that store and I really liked 2 of them. But I had no intention of going back because they didn’t listen to my needs and their process was scatterbrain. My expectation was that I’d have a face time with a staff to tell them my criteria, and they’d put anything that fits those criteria in a fitting room for me. Not me having to sift through wedding dresses at the same time as a bunch of other shoppers, trying not to trample anyone. ABC Bridal didn’t take the time to even listen to me or find out about my criteria or needs.

Bridal Debut
I didn’t get to go to this store because I had already found the wedding dress I wanted before my appointment with Bridal Debut. 

Career Girl Bridal
Customer Service: 10
Process: 10
When I got there, I chatted about my criteria with the staff who was helping me. She took that information and pulled two dresses for me. She then pointed to the racks that were within my budget and asked me to look around to see if I liked anything else. I browsed through the racks quickly and chose one. I tried on the 3 dresses and liked 1 very much. Within 25 minutes, I was out of the store and I had information about next steps. That’s how I like to shop. And the best part, Career Girl Bridal wasn’t like a zoo of soon-to-be brides and bridesmaids hunting for dresses. It was just me and another customer.

Crystal’s Bridal
Customer Service: 10
Process: 10
The young ladies that helped me when I went to Crystal’s Bridal were so nice, I wanted to buy everything in the store. Their process was similar to Career Girl Bridal. I filled out a form about my criteria, style and budget then we reviewed the form together. They were honest with me that they didn’t have sexy back wedding dresses. They showed me a few open back wedding dresses instead and asked me to look around to see if I liked anything else instead. I didn’t find anything I liked, but I really appreciated their honestly and attentiveness. Also, I was about 30 minutes early for my appointment and they helped me right away. It was just me and one other customer who was in the middle of her fitting when I got there. I was in and out of the store within 15 minutes. That’s the kind of efficiency I like.

David’s Bridal
Customer Service: 9
No one acknowledged me for a while me I arrived for my appointment.
Process: 10
When I got there, the receptionist gave me a tablet and explained their process. Off with the tablet I went, checking boxes to select the dresses I wanted to try on. Once I was done, a staff took the tablet and went to pull the dresses I had chosen. She helped me out as I tried on the dresses. Sadly, I didn’t like any of the dresses they had in store. When I had looked online prior to my appointment, I had at least 10 options I was really pumped about, but they didn’t have those in David’s Bridal stores in Canada, only in the States. That was a bummer, but it also meant I didn’t have to waste my time in the store. So I was gone within 30 minutes.

Delica Bridal
I didn’t get to go to this store because I had already found the wedding dress I wanted before my appointment with Delica Bridal.

Gemini Bridal
Customer Service: 2
Process: 2
I will NEVER go to this store again for anything. Gemini Bridal had the worst customer service of all the Edmonton bridal shops I went to. While at the store, I told the young lady about my criteria and I also gave her the details of the 3 dresses I liked on their website prior to my appointment. Still, they made we use their in-store computer (which was very slow), browse their catalogue, and write the details down again on a piece of paper the older lady gave me…and they expected me to have a pen. When I got a pen from her, I went through the dresses on their slow website and jotted down details of the ones I liked. She came back to look at my list and then told me that they didn’t have 3 of the dresses I selected. Not waiting for my reply, she left to pull the 1 or 2 that they did have. I sat down by the fitting room watching High School girls try on prom dresses with their families. It took the older lady about 30 minutes to pull just 2 wedding dresses. Just when I was about to leave because I was tired of sitting around waiting, she came back with just one. I don’t know why, but I tried it on anyway knowing clearly I wasn’t too excited about the dress. Then I left. That’s over 30 minutes of my life I’ll never get back and I blame myself. Having looked at their website, I knew the store didn’t have as many wedding dresses as most bridal stores in Edmonton, but I wanted to give it a chance any way. I wasn’t expecting such horrible customer service. Though it wasn’t as bad a this second time, their customer service was awefule two years ago when I got my bridesmaids dress for a friend’s wedding from them. NEVER again, I can’t waste my time a third time with that store.

Novella Bridal Shop
Customer Service: 9
Process:10
It was just me and another bridal party when I showed up for my appointment. I was escorted into a private area where I had a chat about my criteria and budget with the staff that was helping me. She let me know right away they didn’t have something that totally fit my criteria and budget. But the both of us looked through the racks that fit my budget trying to find something. She insinuated that I was picky, and I told her straight up that I absolutely am and that it was totally OK they couldn’t meet my needs. I was out of the store in 15 minutes if not less.

Pure Bridal
Customer Service: 10
I was acknowledged as soon as I walked in. The pregnant lady that helped me was so sweet, personable and attentive that I just wanted to hug her to pieces.
Process: 10
I was escorted into a private section to chat with the lady about my needs. I told her about my criteria and budget. She made some recommendations when I told her it was a beach wedding and off she went to bring wedding dresses that met my criteria and budget. I tried on about 5 dresses and fell in love with 1, which ended up making my top three list of sexy back wedding dresses. The lady encouraged me to try on the dress again after I finished trying on the other ones she brought. I loved the dress even more the second time I put it on. When we finished, we talked about the next steps. I was out of the store within 30 minutes.

wedding dresses Edmonton

Choice #2 – Pure Bridal

The Bridal Boutique
Customer Service: 10

Process: 10
The store is a little tight but I was still able to have a good conversation about my criteria and budget with the staff what was helping me. Having browsed their website prior to my appointment, I told her the dresses I wanted to try on and she brought the ones they had in store. I tried on about 3 dresses and loved 1 that ended up making my list of top three wedding gowns. Even though the store was tiny and busy when I went, I received the help I needed. I left the store within 20 minutes.

wedding gowns Edmonton

Choice #3 – The Bridal Boutique

The Bridal & Tuxedo House
Customer Service: 6
I interacted with three staff members when I went to this place, and one of them is the reason I’m giving The Bridal & Tuxedo House a 7 instead of 10. She had a condescending, standoffish attitude and made me feel that my budget was unreasonable, as if she’s the one who earns my money for me and can tell me how to spend it. Even worse, she interrupted me each time. Later on, she tried to improve her behaviour once she noticed I was giving my attention to another staff who was also helping me. I was so disappointed that I tweeted about it—and the store tweeted me back to give them a call. I didn’t. #TooLate. I knew before I left the store that I wasn’t going to shop there again.
Process: 9
Like most of the bridal stores I went to, I let the staff know about my criteria and they pulled a few dresses for me to try on. They didn’t have in the store most of the styles I saw on their website and wanted to try on. Once she decided to get over herself, the ‘staff with bad attitude’ brought me a dress that I really liked but it was over my budget.

Even after visiting several bridal stores, I couldn’t get the one dress I liked at Career Girl Bridal out of my mind. So I ended up buying it on my next visit when I only intended to show it to a friend.

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~ by omonaij on November 2, 2014.

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